• MKANDPA - oath 2
  • MKANDPA - oath 4
  • MKANDPA - The Oath 1c

IKEA. The Abloh Oath

IKEA partnered with fashion icon Virgil Abloh to launch the MARKERAD homewear collection, aimed at hypebeasts. 

The only problem? eBay soon filled up with resellers selling pieces from the collection at inflated prices. 

So, naturally we got anyone buying MARKERAD to sign The Oath swearing they won't go into the resale market.