• It's Blue. What Else Matters?

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  • MKANDPA - Poster


It's Blue. What Else Matters?

Buying your club's latest shirt isn't about the new design or the latest fabric. It's about loyalty. So we challenged Chelsea fans buy the shirt blind. We didn't disclose any details, only that it was blue.

The campaign was picked up by a few publications, here's a few opinions...

The Daily Mail: Chelsea's stars as you've never seen them before

The Soccerbible: The making of

The Sun: Blue is the colour

Yahoo: Terrifying images of players drenched in blue paint

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