It's Blue. What Else Matters?
Buying your club's latest shirt isn't about the new design or the latest fabric. It's about loyalty. So we challenged Chelsea fans buy the shirt blind. We didn't disclose any details, only that it was blue.
It got picked up a lot. Some liked it- The Daily Mail: Chelsea's stars as you've never seen them before & The Metro: Stars submerged in blue paint for new kit promotion. While some weren't convinced at all- Yahoo: Terrifying images of players drenched in blue paint
Produced at The Corner London