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Adidas. It's Blue. What Else Matters

Adidas. It's Blue. What Else Matters?

Buying your club's newest shirt isn't about the design or the latest fabric. It's about loyalty. So we challenged Chelsea FC fans to buy the new home shirt blind, knowing only that it was the colour blue.

It got picked up a lot. Some were excited while others were terrified.

Director. Mark Zibert.