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Baileys. Soap Opera

When Coffee met Baileys...He dumped Milk. 

We were tasked with getting people to add a shot of Baileys to coffee, as part of Baileys' brand repositioning to target a younger audience.

Our soap opera centres on the blossoming romance between Coffee and Baileys, much to the dismay of Coffee's ex, Milk.
And like every drama, things are not so straightforward for the new lovers.

The episodes were released over the course of two weeks on instagram's Carousel ad platform and on the Baileys instagram page.
The Soap Opera went down really well, generating millions of views, and some even asked for a second series.