Creamyworld is a VR experience triggered by eating a piece of Castello Creamy White Cheese. Once inside the VR world, the user can interact with creamy objects, which heightens the creamy flavour of the cheese.
The experience lasts around 60 seconds, roughly the length of time the cheese flavour lasts in your mouth. We created a bespoke spoon for the experience, made with an Oculus Rift controller and a 3D printed spoon attachment. Creamyworld was rolled out in Germany and the UK.
Produced at Mother London