IKEA. Silence The Critics

Tis the season to quieten those nagging doubts in your head saying your home's not good enough for hosting.

Yep. Those annoying voices in your head sound exactly like Grime legend D Double E. 

The ad snowballed; The Guardian wrote an opinion piece, D Double E released Fresh n Clean as a full song, Greg James got D Double E into Radio One to remix the track and then directing duo Humans made a music video for the track.