Be #IvoryFree is an awareness campaign for people in China and The US to declare themselves free of any association to the ivory trade. The crossed elephant tusks logo was designed at Grey and has become a symbol for Wild Aid's anti ivory movement.
The Ivory Free campaign started in 2015 and is ongoing. In 2016 the campaign led to the biggest ivory burn in history.
Vice Article: Kenya stages the largest ivory burn in history
Ivory Free website
Produced at Grey London