Be #IvoryFree is an awareness campaign we created to unite people in China to declare themselves free of any association to the ivory trade. The crossed elephant tusks logo was designed at Grey and has become a symbol for Wild Aid's anti ivory movement.
The Ivory Free campaign started in 2015 and achieved its goal in 2017 when the Chinese government announced a full ban on the trade and processing of ivory.
Vice Article: Kenya stages the largest ivory burn in history
Ivory Free website
Produced at Grey London