IKEA. The Abloh Oath

When IKEA partnered with Virgil Abloh to create the Markerad collection, we expected stock to sell out within days.

We also anticipated that eBay would soon fill up with items from the collection along with hugely inflated price-tags. So at every IKEA checkout, we had customers make a pinky promise to Virgil Abloh not to re-sell anything.

Directed in-house at Mother.