In December 2014, we invented Beard Baubles.
Almost immediately after posting Beard Baubles for sale online, our story went viral, and we sold out completely. We were interviewed on BBC radio, Channel 5 News & Mashable. Elsewhere, they featured on news channels and in publications on every corner of the earth, including ABC News, USA Today, Good Morning Britain to name but a few. Our partnership began with Beard Season in Australia, but we've since donated the profits to local charities.
Year on year, the demand for xmas beard accessories had increased and so we ended up partnering with a novelty gifts company to add more xmas beard accessories to the range: Beard Lights, Beard Bells, Beard Bunting. In 2018, the Financial Times wrote an article on investing in the xmas accessories market, and CNBC mentioned us on the topic of beard-ware investment.
Before we could copyright the idea, identical products cropped up in various other countries. One of our American customers even took Beard Baubles on Shark Tank - getting around our copyright by calling them Beardaments - and securing a six figure deal with Kevin O'Leary 😂.
The rest of the news coverage can be found on BeardBaubles.org
Photographed & created in-house at Grey.