IKEA. Silence The Critics

'Tis the season to quieten those annoying voices in your head that say your home isn't good enough to host. Yes, those nagging doubts sound exactly like grime legend D Double E.

The ad snowballed. The Guardian wrote an opinion piece, the track was remixed live on Radio One, Noisey got D Double E responding to comments on the ad, D Double E released Fresh n Clean into the charts, and then directing duo Humans filmed a music video for the full track.

Director. Tom Kuntz.