As part of a global brand relaunch, The Body Shop wanted to focus on its eco-conscious and activist heritage.
So we created a new line and mission statement for them: Let's Get To Work
We kicked off the brand relaunch with a product campaign for their hemp range, and an activist campaign tackling period poverty, which included The Lady Garden, featuring (virtually) at the Chelsea Flower Show 2020.
The proposals for The Lady Garden hit the newspaper headlines straight away, and unsurprisingly, Mail Online were strongly against it.
The Gransnet community were a bit less angry, though still divided 😅
One blogger even wrote an open letter in response to Stefan B at The Mail Online.